Design

Product Designer · B2B & Consumer

I design for
behavior change
in high-stakes contexts.

From Harvard-founded analytics platforms to national EV charging networks, I work at the intersection of complex methodology and human adoption — making rigorous systems feel inevitable at the moment someone needs to act.

0 → 11Action users converted
−55%Clicks to complete order
−42%Support call reduction
+28%First-time success rate

Philosophy

Full bio →

Don't simplify the science.
Sequence access to it.

My work most recently sits at the intersection of rigorous systems and the humans who need to act on them. Whether that's a recruiter making a hiring decision, a police department auditing Use of Force data, an EV driver charging for the first time, or a Domino's employee taking 200 orders a shift.

Most design problems I've worked on aren't about aesthetics — they're about adoption. The science is sound. The methodology is defensible. The product is real. But people won't use what they don't understand, and they won't trust what feels like a black box.

Inc. MagazineBest AI Implementation2025 · Sigma Squared
Fast CompanyMost Innovative — HR Technology2026 · Sigma Squared
Fast CompanyMost Innovative — CarPlay IntegrationElectrify America

Selected Work

S2
B2B Enterprise · Analytics

01 / 03

Sigma Squared

Outcomes Intelligence Platform

A Harvard economist-founded ML analytics platform that scores individual decisions against historical patterns of success — deployed at the point of action for enterprise HR teams, law enforcement agencies, and revenue organizations.

0 → 11Customers converted to action users
−50%Follow-up questions on Key Factors
1.3MStops analyzed across police depts
Navigation ArchitectureData VisualizationContent DesignUser ResearchProduct Strategy
View case study
Electric vehicle charging Consumer · Mobile · Hardware · In-Car

02 / 03

Electrify America

End-to-End EV Charging Ecosystem

The largest public fast-charging network in the US. Brought in after poor reviews to redesign the entire charging experience — then grew from designer to Design Director, owning every surface a driver touches.

12→3.25Minutes to sign up
+28%First charge success rate
−42%Call center reduction
Mobile AppHMICarPlay & Android AutoFleet ProductDesign System
View case study
Domino's Pizza Enterprise · Point of Sale · Operations

03 / 03

Domino's Pizza

Pulse™ Point of Sale Redesign

The largest pizza chain in the world. A complete redesign of the proprietary Pulse™ POS system — commissioned by corporate, deployed across all corporate-owned stores and offered to franchisees nationwide.

−55%Clicks to place an order
+11.5%Order value increase post-adoption
Enterprise POSInteraction DesignFlow ArchitectureOperational UX
View case study

Let's make
something worth using.

I'm currently exploring new opportunities. If you're building something that requires design to be more than decoration, I'd like to hear about it.

Get in touch